SEO as the gateway to your impact

Through a university project, I worked on a consulting project to improve the communication of Tamaraneh, a Sierra Leone NGO. One of the components was creating an SEO strategy. My aim was to test the effectiveness of budget-friendly SEO on a small scale and focused around the sales of handmade bags. Even with ressource constraints, SEO can thrive!

Their Website

What was SEO-optimized:

 Keywords for all Important pages:

  • Production process page, About page, Home page
  • Meta-title, meta-description and strategic keyword placing

 

    Redesigned Product Descriptions: 

  • Conversion-oriented and customer-friendly text with informative yet effective copywriting

  • Made to fit specific winning keywords such as “fairtrade african accessories” 

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How it was done:

Use of different customer-driven and tool-driven ways to find keywords

Strategy to choose most relevant keywords

Reach to other e-commerce websites for backlinks

Create the best meta-title and description

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Strategically place keywords

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