The SEO Freelance for Mission-Driven companies
The SEO Freelance for Mission-Driven companies
SEO can be a bittersweet approach to marketing that often does not get the love it deserves. I am Blaise Calinaud, the SEO consultant for mission-driven companies. Here are 5 reasons to change your mind immediately if you hate SEO.
When working on SEO, you witness the tangible results of your efforts in real-time through the clear metrics of increased traffic. Utilizing tools such as Google Analytics and Search Console, you can promptly assess the effectiveness of your work.
Your level of expertise or specialization is pivotal in SEO. It spans from creative marketing skills such as writing (obviously), graphic design, and even social media, to more technical computer skills including web development, databases, and proficiency with various tools. All that is underpinned by strong business acumen: strategy, sales,and strong adaptability to all the other areas of a company. If you’re aiming to be a multi-skilled marketeer or entrepreneur, SEO is hard to miss.
In this industry, we need to constantly stay ahead of trends and the wider implications of marketing for a company. The field is in a perpetual state of flux, not only in terms of what elements influence rankings but also in the constant influx of new information. Personally, I kick off my day with 10 minutes of reading about SEO news if there’s any available. If you love acquiring new knowledge, SEO is a no-brainer.
As a cost-effective and widely-used marketing strategy, SEO is fantastic. Its future is promising too. With the advent of AI, some claim SEO will die, but in reality, it’ll merely evolve. The crux lies in who will adapt for the better and who won’t. With the upcoming SGE update, Google will incorporate artificial intelligence into the search engine experience, prioritizing user-friendly content over company results. Fundamentals will shift, emphasizing user-friendliness, compelling content, and automation. It’s poised to be a fundamental shift in the digital marketing industry.
The most successful companies will stay ahead by closely following current SEO trends. SEO is akin to a constant game. If you’re at the top today, you may lose tomorrow, but sometimes it can work in your favor. Picture it as a game of chess: instead of playing against one opponent, you’re contending with several direct competitors in your field. While one may seem poised to seize victory, the long-term nature of the game allows for strategic counter-attacks, potentially propelling you to the top.
If you’re new to this page, I’m Blaise, an SEO expert specializing in mission-driven companies. Don’t hesitate to contact me if you want Advice on your Website’s Performance or just want to chat.
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